30th birthday of ONLINE
How ONLINE got its name...
The term "ONLINE" has become part of our day-to-day language – that was not always the case. When Alexandra and Thomas Batsch established their company "ONLINE Schreibgeräte" in 1991 they could not forsee how that term would change through the years due to the boom in computers and online banking.
In 1991 the founders have been looking for a fitting name. “ONLINE” it should be – thus this was the most modern existing back then, being connect to a computing center and being “online”. In the founding year computers and internet haven’t been common in Germany. The name should express a relation between being up-to-date and traditional writing. As the word contains “line” the name seemed perfect.
„Although the word „online“ completely changed its meaning in the last 20 years, we’re of course keeping it”, so founder and CEO Thomas Batsch. The Name including complete corporate identity with its logo is well known among the target group of youths and stands for design and innovation – made in Germany.